Mineral Wise - Jane Iredale Pure Pressed Foundation Review

Have you tried mineral makeup in pressed form? I won Jane Iredale Pure Pressed Mineral foundation in a giveaway by SkinCareRX for sponsored bloggers. I am supposed to do a review on it so here it is.

While I am not new to minerals, this is the first time I got to try it in a pressed form. I was introduced to minerals by a nurse esthetician during the mid - late 90s when mineral makeup was still considered a niche market and was not available for purchase in the mass market. It was sold only in places where they carried clinical skincare like Obagi or M.D. Forte. Today, mineral makeup is not only available everywhere and making big waves but also showing signs that it's here to stay. Jane Iredale was one of the first brands that I got to try and I consider it as a brand that gave me hope making me realize that there are products out there for sensitive skin. Here is my review on Jane Iredale Pure Pressed Mineral Base. 

In pressed or loose form, mineral makeup is highly versatile and multitasking.  A truly "4 in one" product , minerals can act as a sunscreen, foundation, setting powder and concealer all in one. It may be applied wet or dry. Jane Iredale Pressed minerals also include antioxidants such as pomegranate extract, pine bark, algae extract etc. to protect your skin from all the harsh elements in our environment. The pressed form also facilities easy portability making it travel-friendly. The option of buying refills makes it eco-friendly and cuts down on the product cost in the long run. The product is buildable and you can go from barely there to medium coverage by layering on more product. Great for sensitive skin with minimal ingredients that are also natural. Jane Iredale has also managed to eliminate ingredients such as bismuth oxycloride which has been considered as an irritant in mineral makeups so you don't have to worry about that anymore. In my opinion, the word "foundation" or "makeup" doesn't fit its image well because it's more than just a makeup. To me, it's much more closer to BB creams than foundations when it comes to its performance or functional qualities. If you have sensitive skin or hate the feel of traditional makeup then mineral makeup might be perfect for you. 

Mineral makeup has come a long way (read history here) and companies are constantly trying to improve the existing formulations to make it even better. For example, Bare Escentuals is coming up with their own version of pressed minerals (BareMinerals READY SPF20 Foundation) which is based on cold-pressed technology with antioxidants and skin nourishing ingredients such as algae, A, C E, rose hip seed oil etc. Read about it here. 

Also, Vogue created a beautiful advertorial spread featuring Jane Iredale which can be spotted in their latest September 2012 issue so look for it if you need to learn more about her and her philosophy. Read all about the feature here. 

Have you tried mineral makeup? What do you think of mineral makeup? Can't wait to read your comments and views. 

“The most beautiful makeup of a woman is passion. But cosmetics are easier to buy.”
― Yves Saint-Laurent

Further Reading:
Yahoo Finance
Web MD
Jane Iredale

xx

Heel in Mint